Inside Voysey Brands’ Launch of Its Latest Lifestyle Line with Fyn and Fia
In 2023, Fyn & Fia, originally beloved for its coastal swimwear, found a new horizon when it joined Voysey Brands’ carefully curated portfolio. Since then, the brand has undergone a thoughtful transformation, expanding into watches, handbags, and jewelry, all while preserving its signature “good vibes” ethos. With support from Voysey’s global team and a commitment to innovative materials like cactus and pineapple leather, the launch of Fyn & Fia's latest lifestyle line demonstrates how the partnership elevates founder vision to international resonance.
A Year of Growth: From Swim Trunks to Lifestyle Staples
When Voysey Brands acquired Fyn & Fia in 2023, the goal wasn’t just to invest, it was to evolve thoughtfully. Over the past year, the team has expanded its offering, introducing a coastal-inspired watch collection, launching the first handbag line, and preparing for a debut Italian-made jewelry collection.
Marine Antikainen, Managing Director at Voysey, credits founder Katie Carpenter’s unwavering creative direction. “We have thoroughly enjoyed working with Katie... what Voysey Brands is doing with the brand so far has been incredible,” said Katie, marking a milestone in what the acquisition team called “a really exciting journey.”
Timepiece Debut: Watches That Tell a Story
This June, Fyn and Fia launched their timepiece collection. With six distinctive models, from Oceania in Rose Gold to Ariel in Silver, the watches merge maritime nostalgia with refined Swiss movements.
The watches are more than accessories, they’re emotional anchors, meant to evoke sunsets, sea breezes, and coastal elegance wherever they go. The collection represents Voysey Brands’ storytelling strength: integrating brand legacy and category innovation under one vision.
The Handbag Collection: New Colours, Global Materials
Voysey Brands spearheaded a vibrant handbag launch in June 2024, followed by wider international rollout. Designed for both beach days and city nights, the bags incorporate new seasonal colours and premium hardware.
What makes this launch especially compelling is the exploration of cactus leather and pineapple leather, sourced through Voysey’s new maker partnerships in Mexico and Portugal. These tropical-inspired, plant-based leathers align with Fyn & Fia’s laid-back, eco-conscious ethos, and are used to craft eye-catching finishes that echo the brand’s coastal roots.
Voysey Brands Product Sourcing team has worked directly with material innovators and local farmers to look into durable yet luxurious material alternatives, reinforcing the brand’s identity while supporting longevity.
Jewelry on the Horizon: Italian Elegance Meets Sunny Spirit
Fyn & Fia’s first jewelry pieces have already launched, bringing a refined, sunny elegance to the brand’s expanding lifestyle lineup. The initial collection includes delicate necklaces, bracelets, and earrings designed to pair effortlessly with the laid-back luxury of the watches and handbags. But this is just the beginning.
Behind the scenes, the team has been working closely with artisans and sourcing partners in Italy to expand the range. These new pieces, expected to roll out in upcoming seasons, draw on Italian craftsmanship, blending timeless techniques with Fyn & Fia’s signature playfulness. The goal: to create jewelry that feels as natural on a coastal escape as it does in the city, pieces that echo the brand’s warmth, versatility, and effortless charm.
Collaborating Across Continents: A Global Workflow
The transformation from swimwear label to full-blown lifestyle brand was underpinned by Voysey Brands global collaborative structure:
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Product Design & Development: Coordinated across Canada, Finland, Mexico, Portugal, and Italy, ensuring creative vision and material innovation are integrated from sketch to sample.
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Supply Chain Management: Voysey negotiated sourcing protocols, artifact traceability, and quality standards with local leather producers to guarantee consistent execution.
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Creative & Marketing: The global team refined brand narratives, product photography, and marketing collateral to align with Fyn & Fia’s coastal identity across geographies.
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Retail Rollout: Voysey’s partnerships opened doors on e-commerce platforms, enabling Fyn & Fia’s transition from swimwear to lifestyle.
These efforts exemplify the brand-building strength Voysey provides: combining international teamwork with founder-led authenticity.
Founder Experience: Katie Beaulieu’s First-Hand Impression
In June 2024, Katie Carpenter Beaulieu shared her excitement with Voysey: “I am blown away! Everything looks beautiful and of such great quality… Our goal has always been to create pieces that not only look stunning but also enhance the experiences of our customers, and this collection does exactly that.”
Her words highlight that success isn’t just in expansion, it’s in true resonance with Fyn & Fia’s heart and spirit. Voysey’s role has been to support, not rewrite that founding energy.
Market Momentum: A Year of Firsts
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June 2024: Handbags debut alongside new jewelry collection
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June 2024: Business announced cactus leather material exploration
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October 2024: One-year milestone marked; Italian jewelry explored
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June 2025: New seasonal handbag colours and watches launch
Each milestone underscores a forward trajectory, from core swimwear to vibrant, lifestyle expression. Voysey Brands’ infrastructure is the enabler; Katie’s founding spirit remains the compass.
Why This Launch Works: Insight from Voysey’s Approach
Founder Alignment First
From day one, Voysey Brands prioritized Katie’s vision. Her active involvement ensures new categories feel authentic and rooted in Fyn & Fia’s essence.
Category Expansion with Integrity
The brand’s move into accessories retains its coastal, joyful DNA. Plant-based leathers and maritime motifs ensure continuity across products.
Global Talent & Local Sourcing
Voysey Brands material exploration in Mexico and Portugal reflect a commitment to local materials, working with artisans, not shrinking geography.
Leveraging Infrastructure
Voysey provides e‑commerce, logistics, retail relationships, and marketing muscle, enabling rapid ramp-up without compromising quality.
What Lies Ahead: Vision for 2025 and Beyond
Looking forward, Fyn & Fia plans to introduce:
Handbags in expanded seasonal colourways: deep ocean blues, and warm neutrals
Italian-made jewelry: poised for debut with necklaces, earrings, bracelets that reflect sunlit design and fine Italian finishes
Limited-edition materials: possible new textures from cactus-pineapple blends
Voysey is also exploring exclusive collaborations with artists and designers, and evaluating selective retail partnerships to increase Fyn & Fia’s global footprint responsibly.
Craft & Commerce in Harmony
Fyn & Fia’s successful transition from a coastal swimwear brand to a multi-category lifestyle label highlights Voysey Brands DNA: growing with integrity.
By scaling thoughtfully, investing in materials, people, and process, Voysey Brands ensures that no category leap feels forced. Instead, each step is a natural evolution, echoing the original joy and authenticity that attracted both customers and the brand’s founder.
Final Thoughts: A Model for Modern Brand Evolution
Inside Voysey Brands’ Launch of Its Latest Lifestyle Line with Fyn & Fia is more than a product story,it’s a case study in modern brand stewardship.
When a visionary founder meets a global house of brands with aligned values, the result is a brand that expands and deepens simultaneously. Fyn & Fia’s watches, bags, and jewelry aren’t just new products, they’re narrative arcs in a brand built to last beyond singular seasons.
With global infrastructure, artisan partnerships, and founder passion at its core, this launch signals what Voysey Brands does best: grow brands without losing their heart.
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