In the Studio with Fyn & Fia: Voysey Brands Captures the Spirit of Summer

At Voysey Brands, each brand has the freedom to grow while staying true to its essence. For Fyn & Fia, that means evolving beyond its swimwear origins into a lifestyle label that embodies sun-soaked elegance and coastal energy. The recent launch of its new handbags, jewelry line, and watch collection represents more than new products, it represents a creative journey guided by founder Katie Carpenter, now powered by Voysey Brands’ global team.

A Creative Retreat in Tulum

To truly bring the heart of Fyn & Fia to life, Katie spearheaded a creative campaign that began with a photoshoot in Tulum, Mexico. Under warm Mexican skies, she collaborated with stylists, photographers to capture the brand’s relaxed, joyful energy. The result? A visual storybook of turquoise seas, sun-drenched sands, and accessories designed for summer’s best moments.

The photos transformed every brand touchpoint, bolstering online product pages, refreshing the website, and inspiring vibrant social media content. The full-freedom aesthetic is now perfectly aligned with Fyn & Fia’s spirit, creating fresh brand imagery poised to engage new customers worldwide. Katie’s guidance ensured every frame echoed the brand’s “good vibes” ethos and luxury-lifestyle aspirations.

The Isabella Handbag: From Concept to “City-to-Beach” Icon

Central to this summer story is the Isabella handbag, designed to seamlessly cross the divide between city sophistication and beachside ease. Early prototypes featured multiple deconstructed pockets, but these revealed too much of the lining and detracted from the bag’s elegance. Through collaborative revisions, the design shifted to a sleek zip-top paired with innovative snap-side buttons, offering flexible structure and a clean silhouette.

The natural bamboo handle became the defining feature, providing both elegance and a tactile natural element. Functionally, a hidden interior zip pouch protects valuables, while an adjustable strap offers hands-free style. The choice of top-grain leather and solid hardware ensures durability and luxury. After multiple iterations to refine shade, debossing, and structure, the Isabella landed as a polished embodiment of the brand’s “city to beach” philosophy.

This iterative process reflects Voysey’s focus on intentional design: small but powerful changes that elevate experience, quality, and polish. And yet, The Isabella Handbag remains delightfully in flux, each version revealing Fyn & Fia’s commitment to thoughtful, human-centered evolution.

Jewelry Blossoms Under Italian Craft

Fyn & Fia’s jewelry journey has begun in earnest. The brand is to launch its first Italian-made jewelry line, featuring delicate necklaces, bracelets, and earrings that harmonize with both swimwear and handbags. Each piece draws on Mediterranean refinement, clean lines, lightweight profiles, and detailing designed to catch the sunlight.

More designs are already in development. Voysey Brands sourcing teams are collaborating with Italian ateliers to expand these collections, building on the foundation of quality and connectivity. As with the handbags, Katie’s vision has been executed in shaping aesthetics and ensuring that each piece feels like a natural extension of Fyn & Fia’s modern heritage.

Time & Tide: Coastal Inspiration on Your Wrist

Earlier this year, the brand debuted its Time & Tide watch collection, a six-piece line inspired by ocean life and maritime tones. With names like Oceania and Ariel, each watch blends coastal hues with refined Swiss movements.

Rather than appearing as a standalone product category, the watches were integrated into the broader brand narrative. The imagery from the Tulum shoot features wrist shots by beachside scenes, all styled to reinforce the lifestyle Fyn & Fia represents. The launch offers not just timepieces, but tangible connections to summer and timeless style.

Collaborating Across Continents

Creating this cohesive lifestyle required more than design direction; it demanded international teamwork. Voysey Brands facilitated collaboration between:

• Creative leads and stylists in Canada and Mexico
• Product developers fine-tuning leather and bamboo choices
• Italian artisans handcrafting jewelry
• Content creators translating the brand ethos into digital campaigns

This multi-border partnership ensures consistency, from the feel of leather to the tone of voice and the energy in motion.

Website & Social Media Reimagined

The results are visible everywhere. On the brand’s website, product pages showcase the Isabella next to lifestyle imagery from Tulum. Color palettes, curves, and textures align seamlessly. Social media channels have transformed into vibrant showcases, karms of sun-kissed strolls, bag-and-earring close-ups, and the occasionally playful Tulum backdrop.

By infusing visual content with authenticity, the campaign creates an emotional connection: customers don’t just see products, they feel the warmth, taste the breeze, and sense the transition from city streets to beachfront sunsets.

The Essence of “City to Beach”

The Isabella was born from a design challenge: how to capture carefree elegance without sacrificing everyday functionality. The final iteration exemplifies that balance, clean, adaptable, and confident. Its bamboo handle nods to natural luxury, while interior zip pockets and chrome hardware speak to modern utility.

The bag’s debut colour, bright ivory with signature teal lining, reinforces Fyn & Fia’s visual identity. Future shades promise to invoke ocean blues, always maintaining the brand’s core guiding phrase: city to beach, every day.

A Living Brand Story

In the Studio with Fyn & Fia is more than a behind-the-scenes tale, it’s evidence of Voysey’s brand-building philosophy:

• Founder-led campaigns, Katie has played a pivotal role in leading the Tulum campaign shoot, ensuring resonance and authenticity.
• Design rooted in iteration: never fixed, always improving based on feel and feedback.
• Global production with local soul: materials sourced worldwide, answers built into every choice.
• Visual storytelling: bold imagery connects product to emotion and lifestyle.

The result is a brand now flourishing as a cohesive lifestyle community, not just selling products, but offering an aspirational entry into summer living.

What Lies Ahead

The next season promises vibrant tones, new leather colourways, more jewelry, and possibly even more beach accessories. Voysey Brands product and design teams are exploring collaborations with local artisans in Mexico, Italy, and Portugal to bring new textures and handcrafted touches to future drops.

The summer campaign has set a new benchmark for Fyn & Fia, one that will guide storytelling, digital design, and product planning for seasons to come.

Final Thoughts

In the Studio with Fyn & Fia showcases how the brand, and the people behind it, bring summer to life in every product, photo, and campaign. From the thoughtful design of the Isabella handbag to the elegance of Italian-made jewelry and the coastal inspiration of its watch collection, this evolution is a celebration, not only of product, but of shared vision.

Follow Voysey Brands on LinkedIn, YouTube, Instagram, Pinterest, and Medium to stay updated on our journey, discover new brand stories, and explore behind-the-scenes creativity that fuels our portfolio.