From Swimwear to Lifestyle: Our Evolution with Voysey Brands

10 April 2025 - In 2023, Fyn and Fia proudly joined the Voysey Brands portfolio, marking the beginning of an exciting new chapter for our Canadian swimwear and lifestyle brand. Based in the Maritimes and rooted in coastal charm, versatility, and sustainability, we knew that joining Voysey Brands would open the door to thoughtful expansion—and we’re thrilled to share just how far we’ve come.

Since the acquisition, we’ve embraced bold ideas, explored new sustainable materials, and evolved our offering far beyond swimwear—all while staying true to our founding values.

One of the most exciting milestones in our journey so far has been the successful launch of our first handbag and jewelry collections. These new products were created to reflect the same coastal spirit, high-quality craftsmanship, and effortless elegance that define our swimwear.

Designed to seamlessly transition from beach days to city nights, the collection features beautifully crafted handbags made with durable, stylish materials, and jewelry that balances timeless design with a modern, sun-soaked edge. From delicate necklaces to statement earrings, each piece adds a touch of Fyn and Fia’s signature joy to your everyday look.

“Receiving the first collection pieces was a surreal moment,” says our founder, Katie Beaulieu. “I am blown away! Everything looks beautiful and of such great quality. Our goal has always been to create pieces that not only look stunning but also enhance the experiences of our customers, and this collection does exactly that."

Sustainability in Every Stitch: Introducing Cactus Leather

Our growth over the last two years has also allowed us to explore new sustainable materials, with a focus on innovation and impact. One highlight: our introduction of cactus leather, a plant-based, eco-conscious alternative that is now featured in select accessories.

Cactus leather not only offers a luxurious feel and incredible durability—it also aligns perfectly with our mission to design products that tread lightly on the planet. It’s just one way we’re pushing ourselves forward while staying true to the values that shaped Fyn and Fia from the start.

What It Means to Be Part of Voysey Brands

Since becoming part of the Voysey Brands portfolio, we’ve gained so much more than strategic support—we’ve found a a new home that believes in creative independence, long-term thinking, and the importance of staying rooted in your brand's story. Voysey Brands has helped us scale sustainably, expand thoughtfully, and imagine bigger futures for what Fyn and Fia can become.

Looking Ahead

From our beginnings in the Maritimes as a Canadian swimwear brand, to our growth into a full-fledged lifestyle label with global reach, these past two years have been filled with creativity, learning, and connection. We’re so grateful to everyone who has joined us on this ride.